A new ERA for a global Dermatology

10 - 15 June 2019

Collecting Milan

The World Congress of Dermatology 2019 will be held in Milan, a compact city with both history and innovation in it. Historical landmarks and skyscrapers coexist in this city life: a city with strong roots but always looking to the future.

Our aim is to stimulate interest towards Milan raising the expectation of participants by narrating Milan’s own wonders.
For this reason we designed an object that has the goal of getting users more actively involved and attract them thanks to one of Italy’s most important values: the beauty of the artistic heritage.

We illustrate the story of Milan by exploiting its most relevant monuments and futuristic buildings. The city is represented through several magnets sketched as real design objects.

It will be possible to collect these magnets during the events to come as the WCD 2019 event approaches. The Project’s aim is to turn the gadget activity into a collecting one by highlighting both the charm and quality of the object itself.

Duomo di Milano

Collecting Milan Duomo

Distributed at:

AAD – 74th Annual Meeting
Washington, DC
March 4-7, 2016

The Duomo di Milano opens our story.
The Duomo di Milano, the Cathedral, offers that “spectacle of extraordinary beauty unlike any other in the world” that so impressed Stendhal, Ugo Foscolo, Mark Twain and men of every generation.

In few steps the history of it’s construction
The beginning of the Duomo di Milano
(1386-1387): Archbishop Antonio da Saluzzo made plans for a new Cathedral, to be built on the site of Basilica of Santa Maria Maggiore and dedicated to Santa Maria Nascente.

The Visconti era
(1387-1447): Gian Galeazzo Visconti, Lord of Milan, set up the Veneranda Fabbrica del Duomo with the task of supervising the work of design, building and conservation of the Cathedral and decided to use Candoglia marble to construct the whole monument.
Architects, sculptors and workers from Central Europe arrived in Milan, attracted by the magnificence of the project.

The Sforza era
(1450-1520): The building of the nave and aisles and the elegant first minor spire sculpted by Gugliotto dell’Amadeo was built and the most beautiful stained glass windows were installed.

The Borromeo era (1560-1650): Under the archbishops Carlo and Federico Borromeo the style of the Duomo was influenced by the Catholic Reformation, and examples of this influence are the ‘Quadroni’ or large paintings of San Carlo and the wooden choir.

17th-18th Centuries (1650-1800): The crossing was completed with the main spire and the Madonnina statue crowning it.

19th Century (1800-1900): In this period the facade and the ornamental elements were completed.

From the 20th century to the present day
(1900 to date): This has been the period of major restoration work, in which the first archaeological excavations were made in the Cathedral Square.

From 1387 Veneranda Fabbrica del Duomo di Milano is the historic organisation that is responsible for the preservation and restoration of the Cathedral.

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General Information

General Information

Welcome to Milan. Welcome to WCD2019. Find out everything there is to know about Milan and the 2019 World Congress of Dermatology. Discover the city and its treasures.

About Milan

About Milan

Milan is the powerhouse of Italy: it produces 10% of the country’s GNP; 25% of domestic research, it is home to 10 universities and every year it attracts over 4 million tourists.