The World Congress of Dermatology 2019 will be held in Milan, a compact city with both history and innovation in it. Historical landmarks and skyscrapers coexist in this city life: a city with strong roots but always looking to the future.
Our aim is to stimulate interest towards Milan raising the expectation of participants by narrating Milan’s own wonders.
For this reason we designed an object that has the goal of getting users more actively involved and attract them thanks to one of Italy’s most important values: the beauty of the artistic heritage.
We illustrate the story of Milan by exploiting its most relevant monuments and futuristic buildings. The city is represented through several magnets sketched as real design objects.
It will be possible to collect these magnets during the events to come as the WCD 2019 event approaches. The Project’s aim is to turn the gadget activity into a collecting one by highlighting both the charm and quality of the object itself.